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Unit 25 Recap Questions

1 (a) (i) Identify four live music events that NMN TV could choose to film and broadcast that feature a range of different music artists and target their audience. 1. One live music event could be Glastonbury. 2. Another one could be Leeds Festival. 3. They could also film at Download Festival.  4. Finally they could film at Parklife.  (ii) Identify two problems that may arise when filming at live music events. Explain how NMN TV might attempt to solve each problem. 1. One problem could be the battery in the camera could be dead. They could solve this by checking the battery before filming or they could have spare batteries.  2. A presenter could be late to the shoot. This could be solved by having another presenter there to help stall until the main presenter shows up.  (b) (i) Identify two primary methods that you could use to research information about the content of music television news programmes. Explain why each source would be useful to y...
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Unit 25 Revision

Question 1  A) (i) 1. MTV News        2. 4music Chart Show       3. The Box Hits.  (ii) Programme - MTV News      1. The production techniques of MTV News was useful because it was bright and colourful which appeals to the target demographic (16-30 year olds). This would get their attention and make them interested.            2. Another reason why it helped was because talked mainly about celebrity news, this again appeals to the younger audience since they would want to know the news of someone like Kim Kardashian.  B) 1. BARB's website.       2. Social media.  C) One technical convention of a music television programme could be editing techniques this is needed because MTV programmes often use the same type of editing for example in MTV News they edit in screenshots of twitter posts by celebrities to help the viewer ...
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Starter - Monday 22nd March

  What does the term "conventions" mean?  Features/elements/production techniques that make up a media product and they are familiar and expected.  What are the two types of 'research' you can undertake?  Primary and Secondary.  What is a PSB company?  A PSB is a Public Service Broadcaster, is not for profit, content has the cater for a variety of cultures. They have an Ethos where their programmes has to inform, educate and entertain.  What is a commercial company?  Commercial means they want to make profit. They get the profit from advertisements and sponsors.  The difference between Commercial and PSB?  Commercial companies don't receive money from the public and get their sponsors from advertisements and sponsors where as PSB's get their money from the public paying for a TV License annually. 
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Marketing Mix Research

MTV   Product - MTV post articles and tweets on things people want to know but also post things about recent events.  Price - TV license to watch MTV on the television  place - taking photos from fusion festival, posting tweets about the Grammy's. MTV is further down on the TV guide so it takes people a long time to get to it.  Promotion - MTV have many social media accounts across twitter, instagram, YouTube and TikTok. It is also advertised on different TV channels and music TV channels.  People - Presenters and bands appearing on social media accounts and websites promoting a live events and different shows.  Process - MTV have a video-on-demand service called MTV Play which is available on the Apple Store and Google Play Store. 
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Marketing Mix

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  7ps - product, price, place, promotion, people, process, physical evidence.  The 7ps are the areas you need to take into consideration when creating a marketing campaign.  Product gives people escapism, help to build personal relationships, surveillance and help building personal identity. 
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Starter - Monday 15th March

3 above the line methods for NMN TV Social Media account  Billboards  Advert on a different TV channel or on a radio show.    3 below the line methods for NMN TV Twitter post advertising a show or band  Personalised advertisements  Competitions
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KTA 7 - Advertising and Marketing music TV channels

 
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