Marketing Mix Research
MTV
Product - MTV post articles and tweets on things people want to know but also post things about recent events.
Price - TV license to watch MTV on the television
place - taking photos from fusion festival, posting tweets about the Grammy's. MTV is further down on the TV guide so it takes people a long time to get to it.
Promotion - MTV have many social media accounts across twitter, instagram, YouTube and TikTok. It is also advertised on different TV channels and music TV channels.
People - Presenters and bands appearing on social media accounts and websites promoting a live events and different shows.
Process - MTV have a video-on-demand service called MTV Play which is available on the Apple Store and Google Play Store.
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