Unit 25: Research for Product Development

 Purpose  - To promote and advertise the brand.  - Music videos and film trailers/game advert.  - Inform - College and universities, Public information  - To entertain - music videos, film trailers, short advert for a tv show  - To educate - tutorial services and public information help videos. 

                          Sunflower by Post Malone and Swae Lee - The lyrics match the music and is in time with the music.  Artic Monkeys R U Mine - They are playing the drums while the drums play.                      Machine Gun Kelly I think I’m Okay - Show’s the pop punk. 

Five secondary methods of research.  - Textbooks/ books  - News articles. - Websites/specialist websites.  - Biographies  - Government data banks.  - Media research organisations (BARB for tv, PamCo for publishing and RAJAR for radio). Information is free on the internet, format is easy to analyse and also we know that’s it’s true full. Research sources to help producer Creatures.  Biography - Savini by Tom Savini  - Book - The Filmmakers Book of the Dead; How to make your own heart racing horror movie by Danny Draven.  - Website -  https://www.slideshare.net/marine18/horror-genre-conventions - Specialist website -  https://clideo.com/resources/film-equipment - 

 Primary Research - Getting and gathering first hand information and data  Quantitative - Data. Qualitative - Detail. In depth information: - Sentences  - Not generally numerical. Cross Reference - Interview other people and see if they say the same thing. BARB provides viewing figures  RARJA stands for Radio Joint Audience research, commercial and PSP (Public Service Programme) and it collects listenership   PamCo collect readership  The method for mass sampling is primary    Qualitative primary data To find Qualitative data for my brief I could interview Rob Speranza from the South Yorkshire Film Network.  I could also do a focus group with other filmmakers and students.  Furthermore I could do a screen test of different rushes of the tv programme.  Quantitative primary data To find Quantitative for my brief I could do a social media poll on twitter, instagram or facebook.  To find Quantitative 

 Screen writer: -  https://www.screenskills.com/careers/job-profiles/film-and-tv-drama/development-film-and-tv-drama-job-profiles/screenwriter/ -  https://www.allaboutcareers.com/careers/job-profile/scriptwriter -  https://study.com/articles/Screenwriter_Responsibilities_Outlook_and_Requirements.html -  https://careers.stateuniversity.com/pages/135/Scriptwriter.html -  https://nationalcareers.service.gov.uk/job-profiles/screenwriter Commissioning editor: -  https://careerssearch.bbc.co.uk/jobs/job/commissioning-editor-television/7108 -  https://www.allaboutcareers.com/careers/job-profile/commissioning-editor -  https://targetjobs.co.uk/careers-advice/job-descriptions/279021-commissioning-editor-job-description -  https://www.prospects.ac.uk/job-profiles/commissioning-editor -  http://free-job-descriptions.com/commissioning-editor/4553915574 Storyboard assistant: -  https://www.animationcareerreview.com/articles/storyboard-assis...