KTA 4 Primary Researcher

 Primary Research - Getting and gathering first hand information and data 

Quantitative - Data.

Qualitative - Detail. In depth information:

- Sentences 

- Not generally numerical.

Cross Reference - Interview other people and see if they say the same thing.

BARB provides viewing figures 

RARJA stands for Radio Joint Audience research, commercial and PSP (Public Service Programme) and it collects listenership  

PamCo collect readership 

The method for mass sampling is primary 

 Qualitative primary data

To find Qualitative data for my brief I could interview Rob Speranza from the South Yorkshire Film Network. 

I could also do a focus group with other filmmakers and students. 

Furthermore I could do a screen test of different rushes of the tv programme. 

Quantitative primary data

To find Quantitative for my brief I could do a social media poll on twitter, instagram or facebook. 

To find Quantitative