Unit 25: Research for Product Development

Hand out a questionaire once they have finshed watching the episode.  Invite few viewers who watched the pilot episode and form a focus group to gain feedback. Screen test -  A test screening is one way. It gives you the opportunity to get feedback from people who aren’t as attached to the project as you, and therefore can look at it with objective points of view and new eyes.

  Use the sun as backlight By placing your subject between you and the sun,  you can achieve a backlit or “halo” effect that emphasizes the outline of your subject. This can be a desirable effect for romantic or emotionally charged scenes. As a bonus, the subject doesn’t have to squint into the sun. Use the “golden hours” of daylight  You can achieve a backlit or “halo” effect that emphasizes the outline of your subject. This can be a desirable effect for romantic or emotionally charged scenes. As a bonus, the subject doesn’t have to squint into the sun. Use a wide aperture  By manually selecting a wide aperture and zooming in on your subject, you’ll be able to blur the background and sharpen the image of your subject. This is a nice way to visually create ambience without distracting from the subject.  Use a microphone  Perhaps this goes without saying, but outside environments tend to have ambient noise. This can negatively impact the sound...

Interview with the marketing manager at MTV who’s name is Guido Gardini. I would do this so I get a specialist answers from someone who knows the types of companies that would want to advertise on a music television channel. Secondly I would send a questionnaire to the target audience 14-30 year olds to see what types of products appeal to them the most. This would make the most sense since it would gives us a better look at what brands the audience prefers and also what item they want to buy more of.  Secondary methods 

  This is the Instagram account for 4music, it shows the different artist that perform on their channel to their follows and also talks about celebrities and wishes them happy birthday. This also gives the followers to interact with the channel since they can comment on their posts.

  Give five methods of above the line advertising that can be used to advertise a music television channel/its news or magazine programme.  - using  a trailer to show the launch of the channel.  - using posters with the logo of the channel and the start times.

Channel of choice  - 4 music    https://www.youtube.com/watch?v=U60Ozw-G6I8 4 music trailers to show people what they play on 4 music including tv shows and music videos. Some tv shows may include Charmed and Friday night dinner. This is distributed on the tv channel and/or YouTube. a poster showing the featured music artist. These artists include Billie Ellish, Stormzy and Lewis Capaldi  4music advertise through horizontal integration, specifically in the form of synergy as 4music is owned by Channel 4 such as: E4 , Channel 4, Channel 4's website and app. This is an effective method for the business as it is already a well established media company with a wide audience base meaning it doesn't need to advertise  to a completely new audience as they can already can always advertise to their fanbase to provide them with variety in their content and promote brand loyalty.   Furthermore, 4music also has a social media page on twitter, this is great as...

Name five legal issues  - Copyright - PRS license - Contracts of work  - Health and safety  - media regulations  Five ethical issues  - Violence, sex and use of strong language  - Fake celebrity news / fluff  - Product placement  - Stereotypes  - Taste and taboo 

  Name three locations you might find on a music television programme  - A studio  - A music Festival  - music award shows  Give three sources of secondary research  - A book on music television programme locations  - A news article - A video  -  What are the advantages of each source  - Written by a specialist in the field.  - Free and easy to access  - Free and can be accessed from anywhere.