Researching above the line and below the line advertising methods.

Interview with the marketing manager at MTV who’s name is Guido Gardini. I would do this so I get a specialist answers from someone who knows the types of companies that would want to advertise on a music television channel.

Secondly I would send a questionnaire to the target audience 14-30 year olds to see what types of products appeal to them the most. This would make the most sense since it would gives us a better look at what brands the audience prefers and also what item they want to buy more of. 

Secondary methods