KTA 2 - Complete a Content/Textual Analysis

MTV news clip

The clip starts with a picture being used as a prop the picture is of two celebrities this links with the target audience as the target audience is quite young and would most likely know who these people are. Furthermore they also use Instagram stories as a prop to show what they are talking about as this represents how Music Television channels show their audience on what they are talking about. Further on in the clip they show twitter posts again this is a way to reach out to their target audience as a lot of young people use Twitter so it’s a way of relating to the audience. The cast of this news cast are celebrities, know celebrities, this another way connecting with the audience since they would know who these people are. 

In camerawork they use a lot of camera panning on the pictures they show. 

Moving onto to editing it uses a lot of jump cuts to different pictures that relate to what they are talking about this shows that music news shows like to show their viewers what they are talking about in a quick fast pace clip. They also use editing to have the twitter handle pop up on the screen. 

The sound they use is a voice over of a presenter talking about the latest in celebrity news this links with the genre conventions since every music news channel has a presenter talking to the viewers. There is also non diegetic sound playing as background music. 

In conclusion I feel like this clip shows the conventions of a music news channel since it relates to the target audience and also shows the conventions clearly.