research above the line advertising - music TV channels

Channel of choice  - 4 music 

 https://www.youtube.com/watch?v=U60Ozw-G6I8

4 music trailers to show people what they play on 4 music including tv shows and music videos. Some tv shows may include Charmed and Friday night dinner.This is distributed on the tv channel and/or YouTube.

a poster showing the featured music artist. These artists include Billie Ellish, Stormzy and Lewis Capaldi 

4music advertise through horizontal integration, specifically in the form of synergy as 4music is owned by Channel 4 such as: E4 , Channel 4, Channel 4's website and app. This is an effective method for the business as it is already a well established media company with a wide audience base meaning it doesn't need to advertise  to a completely new audience as they can already can always advertise to their fanbase to provide them with variety in their content and promote brand loyalty. 

Furthermore, 4music also has a social media page on twitter, this is great as it can directly engage and promote its content to its audience. This is because its audience can directly engage with 4music but also can give its opinions and any feedback on the channel so that it can improve upon them, moreover as the younger audienbas it has uses social media a lot it is more convenient for them and 4music.